Case Studies

4Degrees was founded by two VC/PE consultants who believed that current CRM and technology suites were poorly equipped to help organizations manage their most important source of opportunity: their networks. The challenge was that the company was unknown – and the market had yet to fully understand how problematic, inefficient, and ineffective their current means of relationship intelligence were.

As an emerging app in the competitive wellness space, Wellory was looking to grow awareness of its mission to make personalized nutrition accessible for all, with an end goal of bringing on new customers. While Wellory was growing at a quick rate following a $4.2M round of funding, it was lacking a stand-out social media presence to connect with its target audience. Wellory turned to DMC member Racepoint Global (RPG) to assess, elevate and help implement a social media and influencer relations plan customized for the company’s specific marketing needs.

With more and more of the workforce becoming independent contractors, it’s increasingly important to have financial solutions that are tailored to their needs. COVERR was founded because traditional business lenders are not a suitable option for many gig economy workers who may need to obtain business financing when life takes an unexpected turn. The service COVERR provides is unmatched, but the company faced awareness and reputation challenges. To begin, COVERR services were only available in New York, but as the company launched to the national market, more credibility and awareness were needed. This was of particular importance to COVERR as many of their competitors have the reputation of being predatory. COVERR turned to DMC member SourceCode Communications to drive brand awareness and amplify PR for the company as they took their platform national.

Dexai Robotics aims to revolutionize the food industry and improve the lives of kitchen staff everywhere by enabling them to focus on what matters: creating amazing culinary experiences for customers. Dexai Robotics’ team of engineers has focused their efforts on creating the software and hardware necessary for their robot Alfred to function. They hadn’t gotten around to telling their story.

Compt is a B2B HR platform that helps companies allocate benefits in the way that works best for their employees, who can choose how they want to spend their benefits. Amy, founder and CEO, started Compt because as a former three-time CFO, she continually saw that company benefits spoke to only a certain percentage of her team. She raised $1.5M in seed financing led by Harlem Capital.

Stuf is a new contender in the self-storage landscape. During the COVID pandemic, founder Kat wanted to de-clutter her home but realized that there were few flexible, attractive, clean solutions to store objects that, as long-standing parts of our homes, are dear to our hearts. She set her mind to modernizing storage and created the “Uber of Storage Units”, with initial funding of $1.8M.

Ugami was founded by two finance executives with a mutual love of gaming. They realized that the gaming ecosystem could be quite pricey and the industry lacked a thorough rewards programs for gamers to enjoy. The company was launching out of stealth and into a buzzy and crowded fintech market. They needed to nail their ‘hello world’ launch moment with key tech and business press to showcase excitement leading up to product availability (their debit and credit cards) in the months to follow.